On this page

Jump to any section using the links below

Hubhus emails support dynamic, conditional content using @if / @else logic.
With this, you can show or hide content depending on lead fields, select values, assigned-person data, or event information.

This lets you personalize messaging without creating multiple templates.

1. Basic @if logic (Hubhus-correct syntax)

The format is:

@if( %placeholder% ){
  Content shown when TRUE
}@endif

Example:

@if( %assigned_person_name% ){
Your personal consultant is: %assigned_person_name%
}@endif

What counts as FALSE?

These non-empty values still evaluate to FALSE:

• 0

• false

• off

• nej

• no

• n

Everything else counts as TRUE.

2. Using @if / @else

@if( %assigned_person_name% ){
Your personal consultant is: %assigned_person_name%
}@else{
You do not have a personal consultant yet.
}@endif

3. Nested conditions

You can add additional checks inside the first block:

@if( %assigned_person_name% ){
Your personal consultant is: %assigned_person_name%
@if( %assigned_person_phone% ){
You can call %assigned_person_firstname% at: %assigned_person_phone%
}@endif
}@else{
You do not have a personal consultant yet.
}@endif

4. Comparisons (==, !=, ~=, >=, <=, >, <)

Examples:

Number comparison

@if( {{post-nr}} >= 6000 ){
For support in Jutland please call: +45 12 34 12 34
}@endif

Date comparison

@if( %lead_created_at% < @str2datetime[-2 weeks] ){
This lead is older than 2 weeks.
}@endif

Text comparison (literal text)

@if( %assigned_person_name% == Henrik Omdal ){
You are assigned to our coding expert, Henrik :)
}@endif

5. Contains operator (~=)

Checks if a value contains a string (case insensitive):

@if( %lead_company% ~= A/S ){
Company is registered as an A/S.
}@endif

@if( %lead_email% ~= @example.com ){
This customer uses an @example.com email.
}@endif

6. Logical operators (&& and ||)

OR logic:

@if( %lead_company% == Company A || %lead_company% == Company B ){
We work with both Company A and Company B.
}@endif

AND logic:

@if( %lead_company% == Company A && %assigned_person_email% == ho@hubhus.com ){
This lead belongs to Company A AND is handled by HO.
}@endif

Important: Brackets not supported

Hubhus evaluates || before &&.
If you need grouped logic, split into multiple @if blocks.

7. Using placeholders inside conditions

You can check any placeholder — lead fields, select fields, event data, brand data, assigned person, etc.

Examples:

Check select-field slug

@if( @select[customer-type,slug] == commercial ){
This is a business customer.
}@endif

Check for missing data

@if( %lead_phone% ){
Phone: %lead_phone%
}@endif

8. Using conditional HTML components

You can wrap entire HTML blocks inside @if statements.

Example:

  <hh-email.button url="@if(%assigned_person_email%){%assigned_person_email%}@else{%brand_contact_email%}@endif">Contact your consultant</hh-email.button>

9. Use the Editor to find placeholders and test logic

Anywhere you can edit content:

Press:

• CTRL + K on Windows

• CMD + K on Mac

This opens the Placeholder Search Modal, where you can quickly find:

• Lead fields

• Event placeholders

• HTML components (buttons, signatures, cards, etc.)

• Page links

• Booking forms

• Brand placeholders

• Assigned-person placeholders

You can search using natural words like:
“address”, “event date”, “signature”, “company”, “assigned person”.

The editor also contains full code reference examples:

• Variables

• For loops

• JSON examples

• File examples

• Calendar event examples

• Relations examples

• Checklist examples

Use these to test logic before sending real emails.

? Common searches

lead management • lead tracking • customer management

? Also known as

customer • contact • prospect

Related articles

How do I display checklists or tables in emails?
How do I edit email templates?
How do I send emails to specific recipients?
How do I set up automated email flows?
How do I see email sending history and errors?