Why your automation or message might not be working
Hubhus has built-in spam controls to prevent over-communication. These can silently block email or SMS sends even if the automation triggers correctly.
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If an email or SMS automation is not sending—even though it seems like it should—there are two likely reasons:
The automation has already run and reached its trigger limit
Hubhus' spam protection rules are blocking further messages
Here’s how to check and fix both.
1. Automation has already fired once
Every automation in Hubhus includes a setting called Max. fires per order (or per lead). This limits how many times the automation can trigger for the same lead.
If set to 1, it will only run the first time the trigger conditions are met on the lead
It won’t run again, even if the exact same conditions are met later
How to fix it
Go to Edit campaign → Automations
Click the automation, then click Edit trigger
Increase the Max. fires per order value (e.g. from 1 to 5)
Click Save
2. Spam protection rules are blocking the message
Hubhus has built-in spam controls to prevent over-communication. These can silently block email or SMS sends even if the automation triggers correctly.
Key rules to check:
Max. 1 email per lead: Stops multiple emails to the same lead from the same automation
Max. 1 email every 24 hours: Limits how often an email can be sent to the same recipient
Unsubscribed leads: Can block all emails if set to do so
Always allowed setting: Even if an email is blocked by spam rules, you can override this
Example screen:
How to fix it
Go to the email template settings
Review spam protection rules
If needed, change “Max. 1 email per lead” to “No limit” (only if safe to do)
Consider enabling “This email is always allowed to be sent” for critical messages
Best practices
For recurring messages (like reminders), raise the automation limit and review spam filters (enter 999999 for unlimited)
For one-time messages (like welcome emails), a limit of 1 is usually fine
Check both automation history and email delivery logs when troubleshooting
Still stuck?
Try sending the email manually to verify it’s not blocked
Look at the lead history to confirm whether the message or automation ran
Always test with a real lead and address to confirm delivery paths work end-to-end
? Common searches
automation setup • workflow automation • automate process • automation rules • trigger automation
? Also known as
workflow • automatic process • triggered action • rule
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